Patient Profiles
As part of the campaign, I designed user personas of patients for HCPs to develop a deeper understanding of the prominent demographic for treatment. The design underwent a series of iterations, incorporating feedback from the client and team, to land on a design layout that could be used for an infinite number of personas. The design specs also went through iterations from the client, starting as an 8x8 inch canvas. The designs closely adhere to the branding guidelines.
Congress Booth Designs
For the brand's upcoming medical congress, I designed an eye-catching wall graphic and branding materials to generate interest in their breakthrough type 1 diabetes treatment. The graphic emphasizes key statistics about T1D, encouraging discussions on the disease, and how the medication can help slow its progression.
Medical Spreads (Print)
In collaboration with medical writers and a creative director, I designed the visuals of a handful of printed medical spreads to educate health care professionals and patients about the new medications.
Icons
I designed various branded icons for both print and digital applications, seen above in some of the print designs.
